Case Study: Sonos I Campaign: Music Makes it Home I Channels: Advertising/PR/Retail
The Music Makes it Home co-op campaign leveraged the Apple Music launch on Sonos to reach an entirely new audience and help scale the business. The marketing program tested a theory: Does music change the way we connect at home? What followed was a formal study and white sheet from 30,000 homes participating across the globe. Three well known musicians served as the face of the campaign, while 11,000+ hours of home video was transformed into a digital ecosystem of storytelling and brand building. The program garnered 2.2 billion impressions with 515 global media placements.
Partner Marketing
![Digital/Film/App Demo](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/c2786f3c-1a6b-4378-b09b-6c099404bc0e/Screenshot+2023-03-08+at+1.12.42+PM.png)
Digital/Film/App Demo
![Digital/Social](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/7dc5f3cb-4043-45e1-893f-03182adb5289/Mar-08-2023+11-59-57.gif)
Digital/Social
![Digital/Streaming](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/dba03495-3464-400e-88db-7621a1574f35/Screenshot+2023-03-08+at+12.40.37+PM.png)
Digital/Streaming
![Digital/Film/PR](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/8b4c849c-9852-4f80-a92e-fdada954c705/Mar-08-2023+12-06-04.gif)
Digital/Film/PR
![Digital/Social](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/fa969766-7b33-4698-9de7-f8cb80bb1da6/Mar-08-2023+12-18-41.gif)
Digital/Social
![Digital/Social](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/73249fa1-ec49-49b8-83a5-c20cfd147a3a/Mar-08-2023+12-29-54.gif)
Digital/Social
![Study/PR/Digital](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/f386898b-0776-466a-a4bf-f9b2f0da5ff6/tumblr_o2gbcjxZtm1s5phu1o1_1280.jpeg)
Study/PR/Digital
![Study/PR/Social](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/04e5b603-13cd-4f8a-b07b-f5b4b9880a7c/tumblr_o2gfjsx9EF1s5phu1o1_1280.jpeg)
Study/PR/Social
![Digital/Print/Retail](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/c6797a2a-9336-4af6-9c46-dd36ebae0691/tumblr_o2gnwh3Dht1s5phu1o1_1280.jpg)
Digital/Print/Retail
![Digital/Print/Retail](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/588c3c28-089c-4479-b112-3d49971a9f80/tumblr_o2tad7z5Bw1s5phu1o1_1280.jpg)
Digital/Print/Retail
![Digital/Social](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/b9924fcc-af64-47b7-9969-b419dba1109d/tumblr_o4h2wfceZy1s5phu1o1_1280.jpg)
Digital/Social
![Digital/Social](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/c3c1661b-562b-4ace-80ec-328e7b318ba6/tumblr_o4h2zgvtHB1s5phu1o1_1280.jpg)
Digital/Social
Film/TV
Digital Hub