Case Study: Sonos I Campaign: Music Makes it Home I Channels: Advertising/PR/Social

The Music Makes it Home co-op campaign leveraged the Apple Music launch on Sonos to reach an entirely new audience and help scale the business. The marketing program tested a theory: Does music change the way we connect at home? What followed was a formal study and white sheet from 30,000 homes participating across the globe. Three well known musicians served as the face of the campaign, while 11,000+ hours of home video was transformed into a digital ecosystem of storytelling and brand building. The program garnered 2.2 billion impressions with 515 global media placements.