Case Study: adidas/Sonos I Campaign: Various I Channels: Advertising/Editorial/Social
Film and motion have been a central communication medium for connecting with audiences digitally across categories and industries. The following creative examples were briefed, developed, produced and pushed live in markets globally to service integrated marketing plans. While focused on mobile/digital mediums, these selections were also scaled to broadcast/TV based on in-market performance or program KPIs.
Film/Motion
The Bull
When the NBA went on strike, fans lost the excitement of the game. This campaign delivered basketball in a way they had never seen before. Staring Derrick Rose of the Chicago Bulls, this film kicked off a larger integrated campaign keeping the category relevant in consumer’s minds.
Brilliant Sound Your Way
With the launch of the first Sonos portable speaker the brand had an opportunity to tell stories as never before. With a focus on all the amazing content you can enjoy at home or on the go, this campaign showcased the full flexibility of the Sonos system.
Take It
This adidas campaign reset the brand strategy and storytelling tone. With a new focus on younger athletes, the multi-sport series celebrated the high intensity of competition and competing at any level.
Elevate Your Listening Adventures
Sonos x The Mandalorian = the best home theater listening experience. This campaign celebrated the cultural phenomenon of Baby Yoda with an audience of Star Wars loving fans during the launch of an all-new sound bar.