Case Study: adidas/Sonos I Campaign: Various I Channels: Full Funnel Advertising
The following are examples of paid media programs to service a range of brand and commercial goals. These diverse plans represent various mediums based on budget, reach, impact and measurability. The Brilliant Sound campaign media plan won the grand prix at the World Media Awards.
Paid Media
![OOH](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/df40c00e-b3ed-409a-959f-bf9be1779fe8/Screen+Shot+2022-03-08+at+1.22.58+PM.png)
OOH
![YouTube](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/1566012c-1bb2-4a15-bd54-1bdbbbfb041d/Screenshot+2023-04-04+at+11.17.19+AM.png)
YouTube
![YouTube](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/4ed1ce71-702a-44fa-92f2-48fb6f26c550/ScreenRecorderProject71_1.gif)
YouTube
![Social](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/f4429638-2be0-4c0f-8f5c-eaea817f26c3/Screenshot+2023-04-04+at+10.51.51+AM.png)
Social
![Amazon Lockers](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/15525f62-3d1b-451d-bb9a-aeef2361bf9b/Screen%2BShot%2B2017-08-22%2Bat%2B10.30.00%2BPM.png)
Amazon Lockers
![Social](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/20a3cafe-7748-4c5a-9a55-828ed28d8368/IMG_4457.jpg)
Social
![Display](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/bd4d71aa-4251-4f99-bf75-d6febcf8da52/ScreenRecorderProject72.gif)
Display
![Print](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/83d774e2-3b1c-41a7-bebe-b1a52bb55e78/Screen%2BShot%2B2017-08-24%2Bat%2B8.36.46%2BPM+%281%29.png)
![Display](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/3275c4bd-0b5d-4b4e-a693-8420dc371bb9/Screenshot+2023-03-12+at+3.09.20+PM.png)
Display
Social
![Times Square](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/c6bb5193-2af8-47ec-96ef-08a8caac5bc7/ScreenRecorderProject74.gif)
Times Square
![Print](https://images.squarespace-cdn.com/content/v1/6402791e06c216455086f1d1/c4c624b4-bbb6-4653-9a81-5ee90b219cb4/Supershoot_WEB_Campaign_23_fixed.jpg)
OOH highlights from the Brilliant Sound campaign/World Media Awards winner