Case Study: adidas I Campaign: NBA All-Star Weekend I Channels: Retail/Advertising/PR/Digital

From Las Vegas to Orlando, LA to Brooklyn, NBA All-Star Weekends were a critical moment for the brand. As the official outfitter of the NBA, activations ranged from limited product launches to athlete appearances, custom retail build outs and hero advertising. A digital newsroom served as a content creation hub, broadcasting the experience to the world through digitally led platforms.